Intel’s New Strategy
Intel is looking forward to streamline its offerings across the PC market and thus such a step was taken. In addition, team blue will now focus more on its flagship brands;
Intel Processor
Intel’s new branding term for Celeron & Pentium is ‘Intel Processor’ which is a collection of multiple CPU-families. The main reason is to simplify the purchasing experience for the customers. The CPU you receive will be the same, albeit with a different name. You can read more about Intel’s new branding strategy here. We expect the next-Gen (13th Gen) CPUs from team blue to be announced by the 27th of September.